Vol 2024 #17: Boost Your Product Visibility - Success is in the Details

Modified on Mon, 18 Nov, 2024 at 11:26 AM

Key Marketing Tips for the FieldComm Group Product Registry!
In today's competitive marketplace, effective marketing plays a vital role for every product, spanning from simple household items to advanced instrumentation solutions. The Product Registry stands out as the most visited page on the FieldComm Group website, serving as the definitive source for registered products.  
When preparing your product listing for the Product Registry, attention to detail is paramount. Including accurate and comprehensive information is essential to showcase your product effectively. Here are key strategies to ensure your product stands out: 
More Information: Use the text field to clearly describe your product (device, cable, coupler, or host). Highlight key features, target applications, and unique certifications, such as SIL ratings. This is your chance to communicate why your product is the right choice for users.  
Category: Products can be listed under multiple categories. While broad categories simplify the search for end users, your description helps fine-tune the listing to specific applications.  
Product Image: A high-quality image with a 1:1 aspect ratio and a clean white background is a must! Visuals create a strong first impression.  
Contact Information: Ensure your listing includes a relevant landing page link for easy ordering or quote requests. Keep it updated! Don’t forget to include an email address for direct customer inquiries. 
Need to refresh your product information? Reach out to FieldComm Group today for assistance!  
Update Product Info
Fun Fact: Did you know that the history of product placement in media dates to 1896? A representative from Lever Brothers commissioned films by the Lumière brothers, which featured Sunlight soap - possibly the first-ever paid product placement!  

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